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The Personal MBA: Master the Art of Business

$18.00 (as of July 16, 2018, 5:48 pm) & FREE Shipping. Details $11.88

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Description

Getting an MBA is an expensive choice-one almost inconceivable to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You’ll be able to recuperate results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

  • The Iron Law of the Market: Why every business is limited by the size and quality of the put it up for sale attempts to serve-and how to find large, hungry markets.
  • The 12 Forms of Value: Products and services are only two of the twelve ways You’ll be able to create value for your customers.
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the easiest way to dramatically increase profitability – if you know how to reinforce the price you’re asking.
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Have you learnt what they are?
True leaders are not made by business schools – they make themselves, seeking out the knowledge, skills, and experience they want to succeed. Read this book and you’re going to learn the principles it takes most business professionals a lifetime of trial and error to master.

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